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Articles

10 published articles, with free full text, ORIs and ready-to-use citations.

1–4 of 4 articles for “Relationship marketing”

“Relationship marketing” Clear all
  1. Review Articles Open access Nov 10, 2026

    RELATIONSHIP MARKETING AND CUSTOMER RETENTION: THE ROLE OF SATISFACTION AND TRUST IN THE RELATIONSHIP WITH THE BRAND IN AN INTEGRATIVE REVIEW

    Carolina Ferreira Correa, Ingredy Costa Pagotto, Raynne Beatriz Oliveira, Rayssa Pelayo, Prof. Me. Eder Freitas

    Introduction: relationship marketing is often associated with loyalty, yet satisfaction, trust, loyalty and repurchase are frequently treated as automatic steps in a single chain. Objective: to analyze how the literature characterizes the relationships among r …

    Vol. 2, No. 1 (2026) p. 93-101 ORI:10001/2026.0011 16 views
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  2. Review Articles Open access Nov 10, 2026

    ARTIFICIAL INTELLIGENCE IN MARKETING AND CONSUMER RELATIONSHIPS: PERSONALIZATION, CUSTOMER EXPERIENCE AND LOYALTY IN AN INTEGRATIVE REVIEW

    Bruna Cristina Moreira, Stephani Cruz Viana, Giovanna Sayuri Nakayama, Raffael Henrique Vaz Tossini, Prof. Me. Eder Freitas

    … ction: artificial intelligence (AI) is often presented as a path to personalize relationships and build customer loyalty, yet the chain linking technology, personalization, experience and loyalty is rarely examined link by link. Objective: to analyze, in the s …

    Vol. 2, No. 1 (2026) p. 1-10 ORI:10001/2026.0008 8 views
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  3. Review Articles Open access Nov 10, 2026

    MARKETING CAPABILITIES AND PERFORMANCE IN FASHION RETAIL: RELATIONSHIPS WITH BRAND VISIBILITY AND CUSTOMER LOYALTY

    Carolina Hernandes Gomes, Eliabe Dias Mendes de Oliveira, Lívia Casavelha Lovato, Lucas Gustavo Rubio Sabino, Vanessa Batista de Souza Pereira, Prof. Me. Eder Freitas

    … ces around product, price, channel and communication. Objective: to analyze the relationship between marketing capabilities and performance in fashion retail, considering brand visibility and customer loyalty. Methods: qualitative, exploratory bibliographic re …

    Vol. 2, No. 1 (2026) p. 83-92 ORI:10001/2026.0007 3 views
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  4. Review Articles Open access Nov 10, 2026

    INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW

    Mayara Souza de Oliveira, Sophia Oliveira Nunes, Thaís Gabrielle Yanez, Prof. Me. Eder Freitas

    … which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase convenience and impulse buying on short-video and live-streaming platforms. Methods: two-phase integrative review …

    Vol. 2, No. 1 (2026) p. 62-71 ORI:10001/2026.0003 1 view
    Abstract Read PDF