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ARTIFICIAL INTELLIGENCE IN MARKETING AND CONSUMER RELATIONSHIPS: PERSONALIZATION, CUSTOMER EXPERIENCE AND LOYALTY IN AN INTEGRATIVE REVIEW Bruna Cristina Moreira, Stephani Cruz Viana, Giovanna Sayuri Nakayama, Raffael Henrique Vaz Tossini, Prof. Me. Eder Freitas Vol. 2, No. 1 (2026) ORI:10001/2026.0008
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