RELATIONSHIP MARKETING AND CUSTOMER RETENTION: THE ROLE OF SATISFACTION AND TRUST IN THE RELATIONSHIP WITH THE BRAND IN AN INTEGRATIVE REVIEW

RELATIONSHIP MARKETING AND CUSTOMER RETENTION: THE ROLE OF SATISFACTION AND TRUST IN THE RELATIONSHIP WITH THE BRAND IN AN INTEGRATIVE REVIEW Carolina Ferreira Correa, Ingredy Costa Pagotto, Raynne Beatriz Oliveira, Rayssa Pelayo, Prof. Me. Eder Freitas Vol. 2, No. 1 (2026) ORI:10001/2026.0011

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