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Articles

10 published articles, with free full text, ORIs and ready-to-use citations.

1–4 of 4 articles for “Purchase intention”

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  1. Review Articles Open access Nov 10, 2026

    INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW

    Mayara Souza de Oliveira, Sophia Oliveira Nunes, Thaís Gabrielle Yanez, Prof. Me. Eder Freitas

    Introduction: TikTok Shop brings content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase conveni …

    Vol. 2, No. 1 (2026) p. 62-71 ORI:10001/2026.0003 1 view
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  2. Review Articles Open access Nov 10, 2026

    GENERATION Z AND CONSUMER BEHAVIOR: BRAND IDENTIFICATION, PERCEIVED AUTHENTICITY AND PURCHASE INTENTION

    Geovanna Neres Andrade, Larissa Rodrigues Vera, Nicole Hellen Souza Oliveira, Rafaela Gabrielle Fernandes Silvestre, Rafaela Sanches Bizutti, Prof. Me. Eder Freitas

    … he effects of brand identification and perceived authenticity on Generation Z's purchase intention. Methods: integrative review with Crossref and PubMed queries (10/28/2026; 54 records screened, 5 included) and a directed search of 15 works, totaling 20, with …

    Vol. 2, No. 1 (2026) p. 33-47 ORI:10001/2026.0010 17 views
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  3. Review Articles Open access Nov 10, 2026

    SOCIAL MEDIA AND PURCHASE DECISION: RELATIONSHIPS AMONG BRAND CONTENT, DIGITAL INFLUENCERS AND ONLINE REVIEWS IN AN INTEGRATIVE REVIEW WITH AN EVIDENCE MAP

    Izabela Neves de Melo, Mariana Azevedo Magerski, Prof. Me. Eder Freitas

    … er recommendations and online reviews, distinct sources whose relationship with purchase decisions depends on context. Objective: to analyze and compare the relationships reported in the literature between these three factors and purchase decision. Methods: pr …

    Vol. 2, No. 1 (2026) p. 102-109 ORI:10001/2026.0002 6 views
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  4. Review Articles Open access Nov 10, 2026

    RELATIONSHIP MARKETING AND CUSTOMER RETENTION: THE ROLE OF SATISFACTION AND TRUST IN THE RELATIONSHIP WITH THE BRAND IN AN INTEGRATIVE REVIEW

    Carolina Ferreira Correa, Ingredy Costa Pagotto, Raynne Beatriz Oliveira, Rayssa Pelayo, Prof. Me. Eder Freitas

    … keting is often associated with loyalty, yet satisfaction, trust, loyalty and repurchase are frequently treated as automatic steps in a single chain. Objective: to analyze how the literature characterizes the relationships among relationship marketing, satisfa …

    Vol. 2, No. 1 (2026) p. 93-101 ORI:10001/2026.0011 16 views
    Abstract Read PDF