ANDRADE, Geovanna Neres et al.. GENERATION Z AND CONSUMER BEHAVIOR: BRAND IDENTIFICATION, PERCEIVED AUTHENTICITY AND PURCHASE INTENTION. Oxton Science Journal, v. 2, n. 1, p. 33-47, 2026. ORI:10001/2026.0010. Available from: https://oriregistry.org/10001/2026.0010. Accessed: 10 Nov. 2026.