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Articles

10 published articles, with free full text, ORIs and ready-to-use citations.

1–3 of 3 articles for “Content value”

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  1. Review Articles Open access Nov 10, 2026

    INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW

    Mayara Souza de Oliveira, Sophia Oliveira Nunes, Thaís Gabrielle Yanez, Prof. Me. Eder Freitas

    Introduction: TikTok Shop brings content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase conveni …

    Vol. 2, No. 1 (2026) p. 62-71 ORI:10001/2026.0003 1 view
    Abstract Read PDF
  2. Review Articles Open access Nov 10, 2026

    IMPULSE BUYING ON TIKTOK SHOP: EVIDENCE ON SOCIAL INFLUENCE, COMMERCIAL STIMULI AND CONVENIENCE IN SHORT VIDEOS AND LIVE STREAMING

    Caio Nazario Fozatti, Felipe Domingos Feliciano, Ingrid Alexandra Bueno, Laila Oliveira, Lorena Sayuri Miranda, Marina Cerejo Pongeluppi, Rafael Carmo, Prof. Me. Eder Freitas

    Introduction: TikTok Shop brings content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase conveni …

    Vol. 2, No. 1 (2026) p. 48-61 ORI:10001/2026.0004 4 views
    Abstract Read PDF
  3. Review Articles Open access Nov 10, 2026

    MARKET INTELLIGENCE AND STRATEGIC DECISION-MAKING: RELATIONSHIPS WITH DECISION QUALITY, ORGANIZATIONAL RESPONSIVENESS AND COMPETITIVENESS: AN INTEGRATIVE REVIEW

    Gabriela Oliveira Lopes, Karen Ruth Gomes de O. Martinez, Murilo Aureliano Santana, Ramon Pablo Oliveira Gallieco, Rodrigo Moraes B. Canete, Vinicius Cesar Amaral, Prof. Me. Eder Freitas

    … stages of Whittemore and Knafl (2005), reporting inspired by PRISMA 2020, with content analysis (Bardin, 2011). Results: the corpus comprised 18 studies. The value of market intelligence depends less on the volume of information than on its quality, its circu …

    Vol. 2, No. 1 (2026) p. 72-82 ORI:10001/2026.0005 4 views
    Abstract Read PDF