Articles

MARKET INTELLIGENCE AND STRATEGIC DECISION-MAKING: RELATIONSHIPS WITH DECISION QUALITY, ORGANIZATIONAL RESPONSIVENESS AND COMPETITIVENESS: AN INTEGRATIVE REVIEW

Gabriela Oliveira Lopes, Karen Ruth Gomes de O. Martinez, Murilo Aureliano Santana, Ramon Pablo Oliveira Gallieco, Rodrigo Moraes B. Canete, Vinicius Cesar Amaral, Prof. Me. Eder Freitas

… environments, the growing availability of data does not by itself ensure better strategic decisions. Objective: to examine how market intelligence relates to strategic decision quality, the identification of opportunities and threats, organizational responsive …