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e-ISSN 3086-0881 Open access Double-anonymous review
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Articles

10 published articles, with free full text, ORIs and ready-to-use citations.

1–2 of 2 articles for “S-O-R model”

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  1. Review Articles Open access Nov 10, 2026

    IMPULSE BUYING ON TIKTOK SHOP: EVIDENCE ON SOCIAL INFLUENCE, COMMERCIAL STIMULI AND CONVENIENCE IN SHORT VIDEOS AND LIVE STREAMING

    Caio Nazario Fozatti, Felipe Domingos Feliciano, Ingrid Alexandra Bueno, Laila Oliveira, Lorena Sayuri Miranda, Marina Cerejo Pongeluppi, Rafael Carmo, Prof. Me. Eder Freitas

    … rds; 22 included), yielding 34 works analyzed through thematic synthesis in the S-O-R model and an evidence map. Results: social influence and commercial stimuli are consistently associated with impulse buying, usually through arousal, pleasure and perceived v …

    Vol. 2, No. 1 (2026) p. 48-61 ORI:10001/2026.0004 4 views
    Abstract Read PDF
  2. Review Articles Open access Nov 10, 2026

    INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW

    Mayara Souza de Oliveira, Sophia Oliveira Nunes, Thaís Gabrielle Yanez, Prof. Me. Eder Freitas

    … rds; 22 included), yielding 34 works analyzed through thematic synthesis in the S-O-R model and an evidence map. Results: social influence and commercial stimuli are consistently associated with impulse buying, usually through arousal, pleasure and perceived v …

    Vol. 2, No. 1 (2026) p. 62-71 ORI:10001/2026.0003 1 view
    Abstract Read PDF