Articles

ARTIFICIAL INTELLIGENCE IN MARKETING AND CONSUMER RELATIONSHIPS: PERSONALIZATION, CUSTOMER EXPERIENCE AND LOYALTY IN AN INTEGRATIVE REVIEW

Bruna Cristina Moreira, Stephani Cruz Viana, Giovanna Sayuri Nakayama, Raffael Henrique Vaz Tossini, Prof. Me. Eder Freitas

… ize relationships and build customer loyalty, yet the chain linking technology, personalization, experience and loyalty is rarely examined link by link. Objective: to analyze, in the scientific literature, the relationships among AI in marketing, personalizati …