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10 published articles, with free full text, ORIs and ready-to-use citations.

1–2 of 2 articles for “Impulse buying”

“Impulse buying” Clear all
  1. Review Articles Open access Nov 10, 2026

    IMPULSE BUYING ON TIKTOK SHOP: EVIDENCE ON SOCIAL INFLUENCE, COMMERCIAL STIMULI AND CONVENIENCE IN SHORT VIDEOS AND LIVE STREAMING

    Caio Nazario Fozatti, Felipe Domingos Feliciano, Ingrid Alexandra Bueno, Laila Oliveira, Lorena Sayuri Miranda, Marina Cerejo Pongeluppi, Rafael Carmo, Prof. Me. Eder Freitas

    … content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase convenience and impulse buying on short- …

    Vol. 2, No. 1 (2026) p. 48-61 ORI:10001/2026.0004 5 views
    Abstract Read PDF
  2. Review Articles Open access Nov 10, 2026

    INFLUENCER MARKETING ON TIKTOK: CREATOR CREDIBILITY, CONTENT VALUE, ATTITUDE AND PURCHASE INTENTION IN AN INTEGRATIVE REVIEW

    Mayara Souza de Oliveira, Sophia Oliveira Nunes, Thaís Gabrielle Yanez, Prof. Me. Eder Freitas

    … content, social interaction and purchase into a single flow, a setting in which impulse buying calls for specific examination. Objective: to analyze the relationships among social influence, commercial stimuli, purchase convenience and impulse buying on short- …

    Vol. 2, No. 1 (2026) p. 62-71 ORI:10001/2026.0003 1 view
    Abstract Read PDF