Articles

RELATIONSHIP MARKETING AND CUSTOMER RETENTION: THE ROLE OF SATISFACTION AND TRUST IN THE RELATIONSHIP WITH THE BRAND IN AN INTEGRATIVE REVIEW

Carolina Ferreira Correa, Ingredy Costa Pagotto, Raynne Beatriz Oliveira, Rayssa Pelayo, Prof. Me. Eder Freitas

… terizes the relationships among relationship marketing, satisfaction, trust and customer retention in the bond with the brand. Methods: qualitative, exploratory-descriptive integrative review, with intentional selection of four analytical studies supported by …