Articles

SOCIAL MEDIA AND PURCHASE DECISION: RELATIONSHIPS AMONG BRAND CONTENT, DIGITAL INFLUENCERS AND ONLINE REVIEWS IN AN INTEGRATIVE REVIEW WITH AN EVIDENCE MAP

Izabela Neves de Melo, Mariana Azevedo Magerski, Prof. Me. Eder Freitas

… er recommendations and online reviews, distinct sources whose relationship with purchase decisions depends on context. Objective: to analyze and compare the relationships reported in the literature between these three factors and purchase decision. Methods: pr …