Skip to content
e-ISSN 3086-0881 Open access Double-anonymous review
Oxton Science Journal Scholarly journal · Oxton Education Submit a manuscript

Archive · Open access

Articles

10 published articles, with free full text, ORIs and ready-to-use citations.

1–2 of 2 articles for “Digital influencers”

“Digital influencers” Clear all
  1. Review Articles Open access Nov 10, 2026

    SOCIAL MEDIA AND PURCHASE DECISION: RELATIONSHIPS AMONG BRAND CONTENT, DIGITAL INFLUENCERS AND ONLINE REVIEWS IN AN INTEGRATIVE REVIEW WITH AN EVIDENCE MAP

    Izabela Neves de Melo, Mariana Azevedo Magerski, Prof. Me. Eder Freitas

    … , with an extraction matrix and an evidence map by factor and outcome. Results: influencers dominate the meta-analyses and are associated with engagement and purchase intention; brand content had a larger effect on sales than on engagement; recent evidence on …

    Vol. 2, No. 1 (2026) p. 102-109 ORI:10001/2026.0002 6 views
    Abstract Read PDF
  2. Review Articles Open access Nov 10, 2026

    BRAND DYNAMICS AND CONSUMER TRENDS IN THE COSMETICS MARKET: FROM THE MARKETING MIX TO COHERENCE BETWEEN PROMISE AND DELIVERY

    Ana Livia da Silva Bastos, Camila Graziele Olivo Moura, Donovan Cauet Santos, Karen Karolyna Pereira Souza, Steffanny Geidiane Maciel Gomes, Prof. Me. Eder Freitas

    … metics market is growing amid a wide variety of brands and a strong presence of digital content, which makes differentiation harder. Objective: to analyze the challenges companies in the sector face to stand out and to discuss how visibility, credibility and l …

    Vol. 2, No. 1 (2026) p. 11-19 ORI:10001/2026.0009 12 views
    Abstract Read PDF